And the moon's made of cheese...
This is an excerpt from the article, "Beer makers cash in on drinking games", featured in today's paper:
The bar is packed, the floor is wet, and dozens of glassy-eyed young people are squeezed around tables trying to lob Ping Pong balls into cups of beer. It is the final round of a beer-pong championship, sponsored by a maker of portable beer-pong tables, and all across the bar, as one team scores points, the other happily guzzles beer...
Drinking games have been around since Dionysus. But a whole new industry has taken off around them, making the games more popular, more intense and more dangerous, according to college administrators who say the games are a thin cover for binge drinking.
This summer, Anheuser-Busch unveiled a game it calls Bud Pong. The company, which makes Budweiser, is promoting tournaments and providing equipment to distributors. "We created it as an icebreaker for young adults to meet each other," said Francine Katz, a spokeswoman for Anheuser-Busch.
She said Bud Pong does not promote binge drinking because official rules call for water to be used, not beer. The hope is that those on the sidelines enjoy a Bud...
Does anyone else think that Ms. Spokeswoman has been drinking a little too much of her own product? I mean, are we honestly supposed to believe that a beer company believes people will (or do) drink water while playing what I would guess is one of the most common drinking games known to college students? Puh-lease. Ms. Spokeswoman, that growing roar you hear is the sound of college students everywhere laughing at you and your (professed) naivete.
Where I am: Home
What I'm reading: Angry Housewives Eating Bon-Bons by Lorna Landvik
The bar is packed, the floor is wet, and dozens of glassy-eyed young people are squeezed around tables trying to lob Ping Pong balls into cups of beer. It is the final round of a beer-pong championship, sponsored by a maker of portable beer-pong tables, and all across the bar, as one team scores points, the other happily guzzles beer...
Drinking games have been around since Dionysus. But a whole new industry has taken off around them, making the games more popular, more intense and more dangerous, according to college administrators who say the games are a thin cover for binge drinking.
This summer, Anheuser-Busch unveiled a game it calls Bud Pong. The company, which makes Budweiser, is promoting tournaments and providing equipment to distributors. "We created it as an icebreaker for young adults to meet each other," said Francine Katz, a spokeswoman for Anheuser-Busch.
She said Bud Pong does not promote binge drinking because official rules call for water to be used, not beer. The hope is that those on the sidelines enjoy a Bud...
Does anyone else think that Ms. Spokeswoman has been drinking a little too much of her own product? I mean, are we honestly supposed to believe that a beer company believes people will (or do) drink water while playing what I would guess is one of the most common drinking games known to college students? Puh-lease. Ms. Spokeswoman, that growing roar you hear is the sound of college students everywhere laughing at you and your (professed) naivete.
Where I am: Home
What I'm reading: Angry Housewives Eating Bon-Bons by Lorna Landvik
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